Qonto is a fintech company revolutionizing business banking, and design has been pivotal in its growth. The innovative and user-centric design approach has created a seamless and visually appealing banking platform that simplifies financial management for businesses. For the 2021 rebranding, I had to define and create the new brand identity and build the new website design system.
Core print palette
Black is the primary colour in the palette. We use it for text use cases in all marketing communication. However colour usage should be defined at the system level on specific applications like web and digital. The accompanying secondary colours help support the new purple tonally. We create a well balanced palette of warm and cool hues that combines energy and zest with warmth and vibrancy. The purple, mint, peach and mustard should be used interchangeably, to ensure the brand stays fresh and vibrant. There is not a lead secondary colour.
Isometric illustration to create emotion
With the new rebranding, we had to recreate all illustrations we had with the old art direction. We have identified three types of illustration: 1- Metaphorical illustrations representing ideas and visions 2- Product illustrations representing features 3- Icons
